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What is your Brand Voice, and is this just a Cinnamon Bun?
Updated: 8 hours ago
A few snippets from me to get you thinking...
Q. What are you really selling?
That's a very loaded question... and you need a very powerful answer!
What answer would you give that makes your business wonderfully unique and compelling for attracting your ideal customers and clients?'
Image you are the owner of 'The Cinnamon Bun' company, make a list of what makes your business unique, compelling and attractive.
List around 10 things, example below to get you started...
Customer experience
Top quality ingredients
Organically sources
Local produce
Grannies secret recipe
Love of baking
Think about your list, and whose perspective have you focused on?
Is it yours or your ideal customer?
01 WHAT ARE YOU REALLY SELLING:
Is it a cinnamon bun OR a foodie experience?
Here is a little video... food for thought... best played with the sound on...
Have another go ...
Try the same exercise with your own business. This is just a snippet of defining your Brand Voice from the Isabella Bainbridge Design, Brand package.
02 FINAL THOUGHTS
Ask yourself the question 'What are you really selling, and turn it into a good story telling narrative?
... Isabella Bainbridge Design, Brand Package
Content is the Queen Bee… it's the reason your customers love you...
Write your content with personality + identity, it becomes the dna that's woven through everything you do!
“Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design.” — Arron Walter, co-host of Design Better and author of Designing for Emotion
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