One Page Website Design
- Isabella Bainbridge Design
- 6 days ago
- 3 min read
Updated: 1 day ago

Sometimes one page is enough, designed to start small and grow as your business thrives and evolves. Simplicity is it's beauty, just scrolling is it's strength delivering key information efficiently, often with bold and beautiful visuals. Customers navigate intuitively through the content by scrolling, with links jumping to key information around the page and calls to action.
User experience = simplicity + ease of use
Perfect for Mobile user experience
Faster loading times
Focused message = Improved user engagement
Faster development + Launch times
Easy to manage = Less website maintenance
Reduction in bounce rate
01 USER EXPERIENCE:
Simplicity & ease of navigation
User can easily fin information by simply scrolling down a your web page, no need to click and navigate through multiple pages.
Perfect of Mobile user experience
One page website are mobile friendly, as they are designed for the user to just scroll, the most efficient way of navigation on a mobile device.
Faster loading times
As a rule one page web pages have less content to load than multiple pages sites, and can provide for faster loading times, increasing the positivity of the user experience, especially on mobile devices.
User engagement
The linear layout of a one page website enables a focused and engaging narrative, making it suited to showcasing your specific selling point, be that a product of service.
02 COST AND TIME EFFICIENCY:
Faster development & website launch
One page websites take less time and effort to design, develop and launch, which is a big plus for small businesses and entrepreneurs who need a faster route to an on-line presence.
Website Maintenance
With just one page to manage, maintenance and editorial updates are simple and easy to manage.
03 OTHER BENEFITS
Reduction in bounce rate:
As the page and it's content are honed and focused on your product or services, it is likely to retain the customer engagement leading to users staying on your web page longer.
Ideal for specific purposes:
One page websites for perfect for businesses with limited content, promotional campaigns, landing pages and small business that need to get up and running quickly and have a strong focused message.
Potential for increased engagement:
The continuous scrolling users experience, especially on a mobile device is especially engaging when the website designed to be is visually appealing and has good storytelling narratives.
04 LIMITATIONS:
Content limitations
A one page website is powerful, but are not suitable for businesses needing complex site structures or extensive content.
SEO limitations
One page websites can be limiting to optimise for search engines due to limited keyword opportunities and lack of multiple pages or different content.
Scalability
Adding more content to a single page can lead to a cluttered and overwhelming user experience as the website grows, therefore difficult to maintain one-page approach that resonates with your target audience.
As your business grows you may need create a brand strategy and re-evaluate what you need from your business, brand identity and website going forward.
Potential navigation issues:
Scrolling through a long page for larges sites can put some users off if the page has not been design for user to jump around to different sections without having to scroll back to the top
06 FINAL THOUGHTS
Ask yourself the question, what do you really need to get started?
for example one page designs... or scroll down to see example at the end of this blog




Content is the Queen Bee… it's the reason your customers love you...
Write your content with personality + identity, it becomes the dna that's woven through everything you do!
“Personality is the mysterious force that attracts us to certain people and repels us from others. Because personality greatly influences our decision-making process, it can be a powerful tool in design.” — Arron Walter, co-host of Design Better and author of Designing for Emotion

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